The company will skip bringing its next flagship smartphone through carriers and go after consumers online. It has built a phone designed to work with every US carrier.
The Moto X Style will be known as the Pure Edition in the US, and will be sold directly to consumers. The company says both Moto X smartphones will cost significantly less than other premium devices.
Apple CEO Tim Cook also says Watch sales were at their highest rate during the June part of the quarter, dismissing the notion that interest has tailed off.