The company makes the bold claim that its new smartphone will actually get better over time thanks to software tweaks. It plans to sell it at the $300 to $400 range.
In a radical shift, the company will only offer plans -- some of which represent a discount from before -- that require customers to pay for their own smartphones.
Masayoshi Son, who is also the CEO of Japanese carrier SoftBank says the network quality "is not something you should be proud of," and directly calls out his rivals.